DYOR: The Crypto Rule Everyone Knows, But Few Actually Follow (We Do It For You)
You’ve seen it a thousand times.
DYOR.
Do Your Own Research.
It’s basically the “eat your vegetables” of crypto advice. Everyone says it. Few actually do it.
Why? Because real research takes time, and unless you're a full-time analyst with a caffeine addiction and five screens, chances are you’re not digging through whitepapers at 2 AM.
That’s where Token Metrics comes in. We’ve turned DYOR into an exact science, so you don’t have to guess your way through the next bull run.
First Things First: What Is This Thing Even Supposed To Do?
Before we look at candles or community hype, we start with the basics, the whitepaper abstract.
This is the elevator pitch of any token.
It should tell you what the project does, why it matters, and how it plans to do it.
No whitepaper? Big red flag. Move on.
The Token Metrics Deep Dive: How We Research Tokens Like Pros
We break every project down into three categories:
🔹 Fundamentals
🔹 Technology
🔹 Technical Analysis (TA)
Let’s break it down, no jargon, no fluff.
🔍 1. Fundamentals: Who’s Behind This Thing?
We ask the questions that matter:
Do they have real customers or just buzzwords?
Who’s on the team, and are they legit?
Do they have solid partnerships and an actual marketing plan?
A+ projects usually have:
✅ Team members with 2+ years at a Fortune 500 company
✅ Or 2+ years at a top 20 blockchain project
✅ At least one (ideally more) badass developer with a proven track record
We also check if the project has hype, not just bots, but a real community on Twitter, Reddit, and beyond.
💻 2. Technology: Is This Just Vaporware?
Now we open up the hood.
We go straight to the project’s GitHub (or other code repo) and look at:
How active the developers are
How clean and functional the code is
Whether it’s being updated regularly (this matters… a lot)
🚨 If a project hasn’t been updated in months or has no GitHub at all? That’s a huge red flag.
In crypto, if you’re not building, you’re dying.
📊 3. TA + Liquidity: Can You Even Sell This Stuff?
A token might look good on paper, but if no one’s trading it, you’re stuck.
That’s why we check the turnover ratio:
Turnover Ratio = Trading Volume / Market Cap
👉 If it’s under 10%, that token could become a nightmare to sell during a crash.
We like to see projects that are both liquid and have loyal hodlers — signs that the market believes in it and you won’t get left holding the bag.
Why Token Metrics Exists
Doing this level of research takes hours, per token.
So we automated it.
We take all that data across fundamentals, tech, and TA, and boil it down into simple, easy-to-read scores. These become part of the Token Metrics Overall Grade, a quick snapshot of how moon-worthy a project might be.
And if you’re curious how we calculate those scores? We’re transparent. You can see all of it on each token’s Fundamentals and Technology pages on our platform.
TL;DR? We Do the Hard Research So You Don’t Have To
Crypto moves fast.
Scams look shiny.
And DYOR is harder than it sounds.
That’s why Token Metrics exists, to help you cut through the noise and find the projects that actually deserve a spot in your portfolio.
🚀 Want to see how it’s done?
Watch our founder and CEO Ian Balina walk you through how we research tokens — and how to send your portfolio to the moon.